Delighting Readers -
Even During the First Moment of Truth
Moments of Truth - Consumer Products
Moments of Truth - Books
"Every touchpoint with a reader is important..."
"Dear S.E., I got your book today. The way you presented your book blew me away. First Class. I will give my review on First Read Good Reads as soon as I am finished reading. Good luck to you. I hope you sell a million. Sincerely, [reader]"